On January 10, standing at the starting point of the new cycle, Fang Hongbo, chairman and president of Midea Group, delivered a keynote speech on "Indulgence in the Forward, Starry Sky" to all employees, thanking every author who wrote a new historical script of Midea, reflecting on the past, continuing to grow, not afraid of challenges, and indulging forward.
In the era of drastic logic reconstruction, Fang Hongbo reminded all Midea people to maintain a zero-clearance mentality, adhere to common sense, reform and innovation, firm direction, explore new paths, stimulate new kinetic energy, and achieve new breakthroughs, so that Midea can become a global technology company in the true sense.
Focus on the core and return to the essence
In 2022, in the face of cyclical realities such as blocked exports, technological competition and intensified market involution, all Midea people will deeply implement the annual business principle of "reasonable income and recovery of profitability", focus on core business, and return to the essence of operation. In the first three quarters, the Group's operating income, net profit, own funds and other key indicators maintained growth, reaching a record high.
After walking through the mountains and rivers, you will know that the road is simple. Adhere to common sense and do the right thing rationally; Stick to your duty and do what you need to do in a down-to-earth manner; insist on certainty and adhere to long-term rules and directions; Adhere to simplicity and maintain the original intention of pragmatic idealism. The great commonality of all successful companies is the common sense that we are most familiar with.
In 2022, Midea continued to develop its five major business segments, from smart home to industrial technology, building technology, robotics and automation, and digital innovation business, and insisted on the simultaneous development of ToC and ToB businesses. While focusing on the upgrading of ToC business stock, we also realized incremental creation for ToB transformation, and firmly ignited the "second engine".
The smart home business group has achieved high-quality and strong development of COLMO and Toshiba's dual high-end brands, and the human-sense technology has realized the connection with the user's life in the form of single product functions, and the concept of whole-house smart home appliances has led the industry trend;
The Industrial Technology Business Group is one of the world's first batch of mass production of 800V silicon carbide (SiC) 12,000rpm electric compressors, Hekang New Energy's "low-carbon smart microgrid" solution saves energy and reduces carbon emissions in industrial parks, and inverter products and digital intelligence solutions help the low-carbon transformation of high-energy consumption industries;
The Building Technology Division landed in the zero-carbon smart park, released a new brand of water machine and a variety of self-developed new products, MDV8 redefined the smart building space with unbounded technology, and laid the foundation for the Italian heat pump production and R&D base, deepening the expansion of domestic and foreign markets;
The performance of the Robotics & Automation Division continued to grow significantly, KUKA China launched a number of new blockbuster robots, and established cooperation with leading customers in many industries such as automotive, electronics, and general industry.
Focusing on the innovation and upgrading of the "four small" businesses, Ander Zhilian launched the "1+3" supply chain service model to help more than 3,000 enterprise customers transform and upgrade. Meiqing's industrial Internet platform, a subsidiary of Meiyun Intelligent Digital, was selected as a national "double cross-platform" to promote the digital transformation of thousands of large and medium-sized enterprises; Wandong Medical released the world's first liquid helium-free magnetic resonance equipment, and cooperated with KUKA Medical, Swisslog Medical, Building Technology, and Biomedical to launch five smart hospital scenario solutions for Midea Medical, reaching about 6,000 cooperative hospitals.
The mentality is clear, and the strategy is clear
In the new era cycle, the dividends and hitchhikers are gone. The vitality of an enterprise lies in going through the cycle, and we must maintain a zero-clearance mentality, always walk on thin ice, and be in awe of the market. To get rid of path dependence, we must solve the chronic diseases of self-expansion, tissue failure, and mechanism corrosion. In 2023, Midea's business idea is to "stabilize profitability and drive growth", which is not only in line with the current situation of Midea, but also in line with the environment of the times. We must always be optimistic and always have such vision and wisdom.
Adapting to the general trend, reform and innovation is our only choice, leading science and technology, technological progress is our only way out, to further increase investment in research and development. "Leading in science and technology" is the core strategy of Midea, and it is precisely because of the long-term attention and investment in science and technology that Midea can go through one cycle after another. The more the tightening period, the more necessary it is to increase investment in R&D and the introduction of high-end R&D talents, not only to make breakthroughs in solving old and difficult problems, but also to tackle basic common and differentiated technologies, and to carry out forward-looking R&D layout in cutting-edge technology fields such as green, intelligent, healthy, robotics and automation.
At the same time, the only way for the future development of the United States is globalization, unswervingly promote the "global breakthrough", for overseas advantageous markets to firmly invest, the formation of scale advantages, for overseas potential markets, to optimize the mechanism, continue to improve the product layout, optimize the channel, further promote the localization of R&D, manufacturing and talents, and further build the ability to make global breakthroughs.
Brave and fearless, calling for heroes
We have said goodbye to the previous cycle and need to face the next cycle bravely. Midea has lofty aspirations, and in order to establish a definite advantage in an uncertain environment, achieve sustained high-quality development, and achieve growth against the trend, we must continue to have the courage to challenge the future and embrace the fearless spirit of uncertainty.
Under the guidance of the four strategies, in order to drive the continuous growth of the five major businesses, we must adhere to the genes of innovation and pragmatism, find more endogenous motivation, and constantly establish new differentiated advantages.
Midea has grown from a seed to a big tree, from a person to a team, from a product to multiple products, from a market to multiple markets, from unknown to well-known, we must make unremitting efforts to move towards a greater enterprise. In the new cycle, we call for more heroes, don't be afraid, those who are not afraid have a way ahead. Midea will build more and bigger stages for the team, further strengthen the construction of organizational adaptability, improve corporate governance, reconstruct the incentive mechanism, stimulate innovation and entrepreneurship, stimulate the group of internal entrepreneurs, strengthen the density of entrepreneurship, and find more "entrepreneurs" with ideals, goals and plans, so as to brighten the future of Midea.
Indulge in it, I want to be as brave as you!